Author: Shobhini

Shobhini is a premium couture brand that beautifully blends traditional Indian craftsmanship with modern design sensibilities. Founded by mother-daughter duo Shobha Drolia and Tini Komal, the brand’s journey began in 2000 in Deoghar, Jharkhand, when Shobha opened her first boutique. In 2018, Tini, a NIFT graduate with extensive experience in the fashion industry, returned home to join forces with her mother, giving birth to the brand Shobhini as it is known today. Specializing in festive wear, wedding wear, and bespoke bridal couture, Shobhini quickly gained recognition for its intricate detailing, quality fabrics, and timeless designs. In 2023, the brand expanded its reach by launching an online store, connecting with clients across India and beyond. Within a year, Shobhini proudly served over 1,000 clients worldwide, continuing its mission to celebrate tradition with a modern twist, making every piece a story of elegance and heritage.