The global hummus market has evolved from a niche ethnic food category into a mainstream staple across households, foodservice outlets, and health-focused consumers worldwide. Traditionally rooted in Middle Eastern and Mediterranean cuisines, hummus has gained widespread global acceptance due to its versatility, nutritional profile, and alignment with modern dietary preferences. In 2025, the global hummus market size reached a value of approximately USD 4.55 Billion, reflecting strong consumer demand across both developed and emerging economies. Looking ahead, the market is expected to grow at a CAGR of 10.90% between 2026 and 2035, reaching a projected value of USD 12.80 Billion by 2035.
This robust growth trajectory underscores the increasing popularity of plant-based foods, rising health consciousness, and continuous product innovation by manufacturers. As consumers seek convenient, nutritious, and flavorful food options, hummus has emerged as a preferred choice, driving sustained market expansion.
Overview of Hummus and Its Market Evolution
Hummus is a savory spread or dip traditionally made from cooked and mashed chickpeas blended with tahini, olive oil, lemon juice, garlic, and spices. Over time, the product has evolved far beyond its traditional formulation. Today, hummus is available in a wide variety of flavors, textures, and ingredient combinations, catering to diverse taste preferences and dietary needs.
The global hummus market has transitioned from specialty ethnic food stores to mainstream retail shelves, including supermarkets, convenience stores, and online platforms. Its widespread acceptance can be attributed to changing consumer perceptions of global cuisines, increasing experimentation with flavors, and growing interest in healthy snacking alternatives.
Global Hummus Market Size and Growth Outlook
In 2025, the global hummus market reached approximately USD 4.55 Billion, driven by rising consumption in North America and Europe, alongside increasing penetration in Asia-Pacific and Latin America. The market’s projected CAGR of 10.90% from 2026 to 2035 indicates strong long-term growth potential, with total market value expected to reach USD 12.80 Billion by 2035.
This rapid expansion reflects a convergence of several favorable trends, including plant-based diet adoption, clean-label food demand, and expanding retail availability. The hummus market’s growth rate outpaces many traditional packaged food segments, positioning it as one of the most dynamic categories within the global spreads and dips market.
Key Drivers of the Global Hummus Market
Rising Demand for Plant-Based and Vegan Foods
One of the most significant drivers of the global hummus market is the increasing adoption of plant-based and vegan diets. Hummus is naturally plant-based, dairy-free, and suitable for vegetarian and vegan consumers, making it an attractive option amid growing ethical, environmental, and health concerns associated with animal-based products.
As flexitarian lifestyles gain traction, consumers are actively seeking protein-rich, plant-based alternatives that do not compromise on taste. Hummus, made primarily from chickpeas, offers a balance of protein, fiber, and healthy fats, contributing to its rising popularity.
Growing Health and Wellness Awareness
Health consciousness continues to play a pivotal role in shaping food consumption patterns globally. Consumers are increasingly scrutinizing ingredient labels and opting for foods perceived as natural, minimally processed, and nutritious. Hummus aligns well with these preferences due to its simple ingredient base and favorable nutritional profile.
Rich in dietary fiber, plant protein, and essential micronutrients, hummus supports digestive health, weight management, and heart health. The perception of hummus as a “better-for-you” snack has driven its adoption among fitness enthusiasts, health-conscious millennials, and aging populations alike.
Expansion of Snacking Culture
The rise of on-the-go snacking and demand for convenient food options have further boosted the global hummus market. Hummus is widely consumed as a dip with vegetables, crackers, and bread, as well as a spread in wraps and sandwiches. Its versatility makes it suitable for multiple consumption occasions, from quick snacks to meal accompaniments.
Manufacturers are responding to this trend by introducing single-serve packaging, snack packs, and portable formats, making hummus more accessible to busy consumers and supporting market growth.
Product Innovation and Flavor Diversification
Product innovation remains a core growth strategy in the global hummus market. While classic hummus continues to hold a strong market share, flavored and specialty variants are gaining rapid traction. Popular flavors include roasted red pepper, garlic, jalapeño, caramelized onion, beetroot, avocado, and lemon herb.
In addition to flavor innovation, manufacturers are experimenting with alternative base ingredients such as lentils, black beans, edamame, and peas. These variations cater to consumers seeking novelty, allergen-free options, or differentiated nutritional benefits. Organic, non-GMO, and clean-label hummus products are also expanding their presence, particularly in premium retail segments.
Distribution Channels and Retail Landscape
The global hummus market benefits from a well-diversified distribution network. Supermarkets and hypermarkets remain the dominant sales channels, offering extensive product variety, competitive pricing, and strong brand visibility. Refrigerated sections in grocery stores have become a key placement area for hummus products, enhancing impulse purchases.
Convenience stores and specialty food retailers also contribute to market growth, particularly in urban areas. Meanwhile, online retail channels are gaining importance as consumers increasingly prefer home delivery and subscription-based food services. E-commerce platforms enable brands to reach wider audiences, launch niche products, and engage directly with consumers.
Regional Analysis of the Global Hummus Market
North America
North America represents one of the largest and most mature markets for hummus. High awareness of Mediterranean diets, strong demand for healthy snacks, and the presence of established brands have driven widespread adoption. The United States, in particular, accounts for a significant share of global consumption.
Consumer preference for organic, clean-label, and innovative flavors continues to support market growth in the region. Additionally, strong retail infrastructure and foodservice integration contribute to sustained demand.
Europe
Europe holds a substantial share of the global hummus market, driven by cultural familiarity with Mediterranean cuisine and increasing health awareness. Countries such as the United Kingdom, Germany, and France have witnessed strong growth in hummus consumption, supported by rising vegan and vegetarian populations.
European consumers show a strong preference for premium, organic, and ethically sourced food products, encouraging manufacturers to focus on sustainability and quality differentiation.
Asia-Pacific
The Asia-Pacific region is expected to witness the fastest growth in the global hummus market over the forecast period. Increasing urbanization, westernization of diets, and rising disposable incomes are driving interest in international cuisines. While hummus consumption remains relatively low compared to Western markets, growing awareness and expanding retail availability are creating significant growth opportunities.
Latin America and Middle East & Africa
Latin America and the Middle East & Africa are emerging markets with untapped potential. In the Middle East, hummus is a traditional staple, while in Latin America, rising health awareness and exposure to global food trends are driving gradual adoption. Expansion of modern retail formats is expected to support future growth in these regions.
Competitive Landscape and Market Strategies
The global hummus market is moderately fragmented, with a mix of multinational food companies, regional players, and private-label brands competing for market share. Key strategies adopted by market participants include product innovation, flavor diversification, clean-label positioning, and strategic partnerships with retailers.
Brand differentiation through packaging, sustainability initiatives, and nutritional claims is becoming increasingly important. Private-label hummus products are also gaining traction, particularly in price-sensitive markets, intensifying competition.
Challenges Facing the Global Hummus Market
Despite its strong growth outlook, the global hummus market faces certain challenges. Shelf-life limitations, reliance on cold-chain logistics, and fluctuations in raw material prices, particularly chickpeas and tahini, can impact production costs and profitability.
Additionally, increasing competition from other plant-based dips and spreads, such as guacamole and nut-based spreads, may pose a challenge. However, continuous innovation and expanding consumer awareness are expected to mitigate these risks over the long term.
Sustainability and Clean-Label Trends
Sustainability is becoming a critical focus area in the global hummus market. Consumers are increasingly concerned about sourcing practices, packaging waste, and environmental impact. In response, manufacturers are adopting sustainable packaging solutions, responsibly sourcing ingredients, and reducing food waste through improved supply chain management.
Clean-label claims, such as no artificial preservatives, non-GMO ingredients, and organic certifications, are also influencing purchasing decisions. Brands that successfully align with these values are likely to gain a competitive advantage in the evolving market landscape.
Future Outlook of the Global Hummus Market
Looking ahead, the global hummus market is poised for strong and sustained growth through 2035. With the market expected to reach USD 12.80 Billion by 2035, opportunities abound for both established players and new entrants. Expansion into emerging markets, development of functional and fortified hummus products, and innovation in packaging and distribution will shape the next phase of growth.
As consumer preferences continue to shift toward healthier, plant-based, and convenient food options, hummus is well-positioned to remain a core product in the global food industry. The combination of tradition, nutrition, and innovation ensures that the hummus market will continue to thrive in the years ahead.
