Online presence in Dubai: how important is it to Develop
Being online today is practically a requirement for sales success — both online and in person. After all, the internet is generally used as a means of research and, increasingly, social networks and websites are becoming a channel that enables the search for products, services and information. And, to solve this, an online presence for a business is the way.
In just one year, from 2023 to 2024, the internet gained 6.1 million new users in , according to the Digital 2024 report. In total, the country has 187.9 million users, which represents 86% of the total population. All these numbers show us that, in addition to physical presence, the online and virtual environment has become a portal to new possibilities.
Therefore, being present in the virtual world is important to enable as many people, regionally, nationally or internationally, to have access to your content, your service and your products.
Therefore, to help you understand a little more about this subject and structure your online presence strategy, we have prepared content full of information that will clear up all your doubts.
Check out the main data on public behavior when it comes to companies and online sales:
When we look at these numbers, we understand how important it is to take our company, even if it is physical, to the online world. Click here for SEO Packages in Dubai
In 2020, according to the Regional Center for Studies on the Information Society (Cetic), 54% of companies in , that is, more than half of all CNPJs opened in the country, had a website to sell their brand and/or products. On social media, 78% of companies were already present, including making sales entirely through Whatsapp and Instagram, for example.
From that same year, with the onset of the Covid-19 pandemic, the numbers grew even more. After all, since social isolation, companies needed to stay online so that they could meet the demands of their customers remotely.
How to promote a company’s online presence?
Now that you understand the importance of online presence for advancing your company’s results, it’s time to understand how to make this happen efficiently.
Different steps and actions are possible to implement this strategy. Knowing your audience and how to impact them is the first big step in outlining all the objectives and how to execute all the actions.
Follow us and understand how to put this process into practice!
Set goals:
Start by identifying what you want to achieve with your online strategy. Goals can range from increasing brand visibility, generating qualified leads, increasing sales, improving engagement on social media, to offering better customer service.
To set goals, one possibility is to follow the SMART method:
Specific – Well-defined and clear goals;
Measurable – Well-defined and possible criteria;
Achievable – Achievable goals for the company’s reality;
Realistic – Goals that are possible to achieve and that are relevant;
Timely – Clear and realistic deadline.
From this, you can create targeted actions and marketing campaigns that really impact your audience, increasing the effectiveness of your digital presence.
Social Media:
Social media is essential for strengthening a company’s digital presence, increasing brand visibility, promoting products and building relationships with customers.
However, posting regularly is crucial to keeping the brand present in consumers’ minds and ensuring good performance on the platforms. Social media algorithms favor accounts that post regularly, which increases engagement and interaction with the public.
On all social media, it is important to understand how your audience interacts with posts, in addition to the purpose of each one. LinkedIn, for example, is a place to benefit the brand, not sell products. Instagram and Facebook, on the other hand, allow you to directly sell your products and services.
In other words, the strategy needs to be designed specifically for each platform.
Understand the trends on the internet:
Understanding the trends on the internet is essential to optimizing your company’s digital presence. Consumers’ online behavior is constantly changing, influenced by new technologies, trends, and platforms.
Therefore, analyzing these patterns helps you identify opportunities and adjust your digital marketing strategies to better meet the needs of your target audience. Therefore, monitoring search trends, following discussions on social networks, and using data analysis tools are important steps to stay up to date.
Have a well-built website:
Having a well-built website is essential for any company’s digital presence. An SEO-optimized website improves visibility in search engines and attracts more visitors and potential customers.
In addition, a responsive design ensures that the website works well on mobile devices, providing a positive user experience and increasing the time spent on the site.
Finally, understanding what results were obtained and knowing how to interpret them is what will allow you to stay on the right track to having a strong online presence.
Therefore, using analysis tools, such as Google Analytics and social media insights, allows you to evaluate the performance of your strategies and identify possible areas for improvement.
In addition, monitoring metrics such as website traffic and engagement on social media helps you understand the real and daily impact of your actions.
This way, if you realize that the actions taken so far are not generating the expected result, it is possible to trace different routes and understand which movements will go wrong so as not to repeat them.
