Transforming the Buyer Journey Experience Using Multi-Touch Leads
The modern B2B buyer journey is no longer linear. Decision-makers engage across multiple platforms, revisit content multiple times, and rely…
Tag: MultiTouchLeads
Optimizing Multi-Touch Leads for an Accelerated Buyer Journey Path
In a competitive B2B environment, simply implementing multi-touch lead strategies is no longer enough. To drive meaningful results, marketers must…